Color Conundrum
God knows retail is fickle, and only fashion is moreso. Is it
just me, though, or has Pantone® gone seriously soft this year? I
hadn't really noticed until
Rob's newsletter went out this week and I started
looking at Fall as a here-and-now kind of thing, but their Fall Forecast
for 2006 is kind of weak. Now, I won't presume to know better than these
forecasters where color is going—I just don't have to like it.
Pantone Fall Color Forecasts for 2005 and 2006
First of all, is it just me, or is there an inordinate number
of colors that were barely tweeked from this time last year? I know this
isn't necessarily their fault. They're "predicting" what we're
all going to be wearing. But they do have enormous
influence on what's being dyed, what's being spun, and what is eventually
being offered to the end consumer. Is this what we have to look forward
to? More of the same, and less emphatic color?
I thought that I'd noticed that most of the colors had
been washed out or darkened a bit from last year, but I was very
surprised to see that there were three more very drab neutrals
versus what was a somewhat traditional green and orange autumn from
last year.
I know. I'm the last person on Earth most
people would expect to be complaining about more neutrals. I love neutrals.
I'm just surprised that there is not a single overtly green shade anywhere
in the fall palette this year.
The colors that Pantone has selected are gorgeous.
I can't argue that. And frankly, I really do love the neutrals
that they've selected. But if you look at the rest of the palette, only
the Purple Magic is brighter than its counterpart from last year. Every
other shade is either darker or less intense than it was last year.
Is it the war? Are we just less happy? Are we getting
close to some upheaval as our President is getting ready to leave office?
Did dye get more expensive the way gasoline has? What happened?
I, for one, could use more color. If there is anyone
out there who can guide me to information that will help me understand
this, I'd genuinely appreciate the heads-up.
Thanks.
posted by Matt at